User Research:

• We conducted extensive user research, including in-depth interviews, personas, and task analysis. The target audience primarily consisted of young professionals aged 25-35, seeking self-improvement tools. Key findings revealed a desire for a personality test that goes beyond simple assessments, offering actionable recommendations for real-life applications.

Competitive Audit:

• An audit of existing personality test apps revealed a gap in apps that provide personalized, actionable advice based on test results. This insight informed our value proposition: Seika would not only assess but also guide users toward personal growth.

Design and Branding:

• We developed a design language that embodies the app's purpose which encouraging personal growth across various life aspects. The moodboard was inspired by modern Japanese design elements, with a focus on minimalism and vibrant colors. Collaborating with illustrator Julia Kuptsova, we integrated custom illustrations that perfectly matched Seika's aesthetic, enhancing the user experience.
• The user interface was designed to be both intuitive and visually engaging, with carefully selected colors and animations reflecting an active, modern, and fun atmosphere. The branding strategy ensured consistency across all touchpoints, from the app's logo to the in-app animations.

Illustrations and Visuals:

• Seika’s aesthetic was brought to life with custom illustrations that resonated with the target audience. The onboarding process featured dynamic animations that introduced users to the app’s capabilities, while the detailed personality test results were presented in an engaging, easy-to-understand format.